| How often can we update keywords? Are we limited to a certain amount of keywords/ key phrases?
Why is search engine ranking so important?
Why is Search Engine Optimization important to our business?
Can you guarantee top positions for my search phrases?
What is a "Site Map" and why is it so important to SEO?
How do you get your site in the top rankings?
How long before we see the results of an SEO campaign?
What about Pay-Per-Click search engines like Google Adwords and Overture? Is this a cost-effective method of advertising?
What about Pay-Per-Click search engines? Is this a cost-effective method of advertising?
How do I choose good keywords?
How do we begin? What is the first step to get started?
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Questions with
Answers:
How often can we update keywords? Are we limited to a certain amount of keywords/ key phrases?
Depending upon package you select you will get certain
number of keywords/key phrases optimization by default.
We do not limit the keywords/key phrases, but we do
insist that your keep your site focused on your content.
We will optimize your
site for the keywords appropriate to the amount of
content and pages on your site - depending upon the
package you have opted, and will also optimize your site
for each product. We work with you to come up with the
best list of generic targeted keywords, and to correctly
optimize a site for these keywords we need appropriate
content for these keywords.
We stay away from
"keyword stuffing" a website, as search engines realize
that a site that is more targeted to a few specific
keywords is more important to rank higher in a search
than one that has many non-specific keywords; in some
extreme cases, "keyword stuffing" can even get a site
banned from being listed on the search engines!
Why is search engine ranking so important?
The recent study by Jupiter Media Metrix proves that
search engine optimization generates a better return on
investment than any other conventional form of
marketing. Web promotion provides a better return than
television, radio, direct mail, print ads, and trade
shows.
Over 55% of all Internet
purchases begin with a search engine. Today's top search
engines receive hundreds of millions of searches per
day. If your web site is not appearing within the first
three pages of these results, you are missing thousands
of qualified leads.
Having a top ranking in
a major search engine is like having a full page ad in
the Yellow Pages in every major city of the world. Our
clients see incredible growth in their sales as a result
of being moved to the top of the search engines..
Why is Search Engine Optimization important to our business?
What good is having a web site if it is not being
seen?
90% of Internet buyers
are turning to search engines to find the products they
want. Google alone conducts over 150 million searches a
day. In fact, recent studies show that purchasers are
about 12 times more likely to buy your products or
services after finding your site through a search engine
than all other traditional advertising methods combined
(including trade shows, print ads, direct mail, radio,
and even television)... at a fraction of the cost!
Why? Simply put, when a
consumer finds you through a search engine they are
ready to buy. With traditional forms of media, you are
broadcasting a message hoping to reach the right
consumer at the right time..
Can you guarantee top positions for my search phrases?
Yes, if your search term is "Screeching Camels" or some equally obscure term with virtually no competition online.
NO, absolutely no guarantees if your desired search phrase is popular, such as "small business loans", "realtors" , "cheap hotels" etc.
Businesses from intensely competitive markets, such as auto sales, digital cameras, computers or retail sales of generic products competing against internationally known retailers need complex SEO strategies to rank well those strategies take time and patience.
While we will dramatically improve your visibility, no search engine optimization firm can guarantee top positions. This is something even the search engines will tell you.
See where Google's Information for Webmasters The second bullet point on this page will tell you that "No one can guarantee a #1 ranking on Google". Firms offering guarantees are unethical and should be reported.
We offer SEO services with guaranteed top placement based on your keywords
professionally analyzed by us.
What is a "Site Map" and why is it so important to SEO?
Site maps are at the heart of Search Engine Friendly
Design. They make it very quick and easy for the search
engines to find and index every page on your web site by
putting links to every page in one spot.
Site maps also allow you
to help the search engines to clearly understand what
your web site is about and presents some unique
opportunities in optimization. "Keyword density" is a
term often used to describe the number of times a
particular search phrase appears within your site. Site
maps should make maximum use of your most relevant and
important keywords. It should contribute to your keyword
density within the link text on the page. All links
should be plain text and point to every page within your
site with descriptive words that make it easy for both
visitors and search engine spiders to understand what
they will find on each page linked to from your site map
page.
Site maps are essential
as an optimization technique and should always be linked
to from your index page or home page.
How do you get your site in the top rankings?
Research the keywords.
Ensure you have one page of 400-600 words per 2-4
keywords.
Optimize the content so that search engines relate your page
to your keywords.
Fix any HTML errors.
Arrange non-reciprocated links.
Arrange reciprocated links.
Monitor the site’s position and repeat the above as
necessary.
When you hire us, we do
all of above plus much more - outsourcing your
requirements will save you both time and money, so you
can concentrate on your products and services.
How long before we see the results of an SEO campaign?
Each search engine and directory indexes sites at it's own pace. Some sites will provide inclusion within a week, while most others may take 6-8 weeks to first visit the site and additional time to index. As a result, it is hard to say exactly when you will see results.
As a general rule of thumb, it will take up to 12 weeks for your site to be fully indexed upon completion of the optimization.
What about Pay-Per-Click search engines? Is this a cost-effective method of advertising?
Some search engines offer a pay-per-click model where you can bid for top placement. The most well-known search engine of this kind is Overture.com. The highest bidder for a chosen term ranks highest in the "sponsored" search engine results for this term, the next highest appears second, etc.
You pay your bid price each time a user clicks on your listing.
The more you bid, the higher your listing is ranked. PPC often turns into bidding wars driving the cost of some keywords to more than $5 per click.
The effectiveness of pay-per-click depends on how much gross profit you make per item sold and what your conversion ratio is: you may be able to turn a profit. If you are a small business owner, bidding wars may drive prices out of your reach. It is often difficult to compete with big businesses with larger budgets.
Our Search Engine Optimization service is a cost-effective alternative to Pay-Per-Click programs. We offer the most effective way to reach a large customer base with a relatively small investment, and we do not charge you per click.
This said, though, we highly recommend that you try PPC to gauge its effectiveness. It works very well in some industries. If you would like more help, we offer professional PPC management at very reasonable cost.
How do I choose good keywords?
Great question! Targeting the right keywords is
critical to your success. After extensive discussion and
brainstorming, we will help you find the right keywords
using professional keyword research methods.
The basis of a
successful website promotion campaign is choosing the
right keywords. To determine the most suitable keywords,
several factors should influence your decisions.
- How many times do people search for this keyword ?
- Your Target Market.
- How much competition do you face for this keyword ?
Generally speaking, the
more popular a search term, the more competition from
other websites.
How do I know your service will work?
Please visit our Testimonial page, we have not fake written any
testimonials like many others out there , we have put
actual customers reports of many clients , of course
more are available on request. Go to our feedback
page and send us a request .
How do we begin? What is the first step to get started?
When you are ready to get started, simply fill out
the request a quote form or give us a call on
1-800-720-0816.. We will contact you within hours to
discuss the specific details of your promotion and
send you the paperwork to get started. |